Fresh Digital × Brisbane Skips

01 · The Starting Point

Where the account kicked off

The first ranking export, taken on 1 May 2026, is the baseline every result in this case study is measured against. At that point Brisbane Skips already held two #1 rankings, proof the site could compete, but the bulk of the 25 tracked commercial terms sat on page two or further back.

#1Ranked first

28%

#2-3Top three

520%

#4-10Rest of page one

14%

#11-20Page two

1248%

#21-100Page three and beyond

28%

#101+Not ranking

312%

Terms on page one (32% of the tracked set)

Terms on page two (48%), the biggest single bucket

Terms on page three or beyond

Terms not ranking in the top 100 at all

◆

The brief on day one

Two terms, "skip hire near me" and "skip bin hire near me", already sat at #1, proof the site could win the placements that matter. But the terms that cover the whole of Brisbane, "skip hire brisbane" at #13, "skip bin hire brisbane" at #18, "skip bin near me" at #22, were still well off the pace, and the account had no visibility at all for generic waste-removal search terms like "rubbish removal brisbane". That gap was the opportunity.

02 · The Campaign Timeline

Three months, one steady climb

Ranking exports on 1 May, 16 July and 24 August 2026 show the shape of the work: a solid opening, a consolidation period through the middle of the year while page and content work matured, and a clear breakout that has kept building into the most recent report.

Metric	18 May 2026	16 Jul 2026	24 Aug 2026
Terms ranking #1	2	2	5
Terms in the top 3	7	6	10
Terms on page one (top 10)	8	8	14
Terms on page two (11–20)	12	5	6
Terms not ranking (101+)	3	3	3

◆

Reading the middle column, and what happened next

The July snapshot looks flat against May at a glance, still 8 terms on page one, but that reflects the account holding position while several page-two terms were being reworked. Those changes matured fast: page-one terms climbed from 8 to 14, and #1 rankings more than doubled, from 2 to 5, and the momentum has not slowed down since. If anything, the gap between where Brisbane Skips sits and where it started keeps widening every time we check back in.

Biggest movers, 18 May → 24 Aug

The six terms that moved the furthest across the campaign. Each is measured in positions gained from the first export to the most recent one.

skip bin near meWas #22 · now #2

+20positions

how much does a skip bin cost brisbaneWas #18 · now #1

+17positions

skip bin hire brisbane pricesWas #15 · now #1

+14positions

skip hire brisbaneWas #13 · now #2

+11positions

next day skip bin hire brisbaneWas #12 · now #3

+9positions

affordable skip bins brisbaneWas #13 · now #4

+9positions

✓

One from the watch list already fixed itself

Last update we flagged "skip bin hire near me" as a concern: it held #1 in May and had slipped to #18 by mid-August. The 24 August export shows it back at #1, a full recovery. It is a good reminder that a single snapshot can look worse than the underlying trend, and it is now one of five terms leading the pack rather than one to chase.

Still on our radar

Not every term moves forward every month, and that is worth being upfront about. These are the four terms that have slipped since May and are now the priority list for the next sprint.

walk in skip bin brisbane

The largest decline on the board, though it has clawed back a little ground in the last week alone (was #45 on 18 August, now #41). Needs a fresh look at the target page.

−25

#16 → #41

skip bins with doors brisbane

A slow slide from page two to page four. Smaller search volume, but worth a content refresh while other priorities land.

−13

#21 → #34

brisbane skip bins

A new one to watch. This term held a rock-steady #2 through May, July and the 18 August report, then eased back to #8 in the latest export. Still page one, but worth keeping an eye on.

−6

#2 → #8

same day skip bin hire brisbane

Still on page one and a high-intent term, but has slipped out of the top 3. Worth defending given how directly it maps to a booking.

−5

#3 → #8

03 · Current Position

The board, today

As of the 24 August 2026 report, the very latest data we have, this is the full spread of the 25 tracked terms.

#1Ranked first

520%

#2-3Top three

520%

#4-10Rest of page one

416%

#11-20Page two

624%

#21-100Page three and beyond

28%

#101+Not ranking

312%

Terms on page one, up from 8 in May (56% of the set)

Terms on page two, each one push from page one

Terms on page three or beyond

Terms not ranking, unchanged since May

◆

Where the wins are landing

5 terms now rank #1: "skip hire near me", "skip bin prices brisbane", "how much does a skip bin cost brisbane", "skip bin hire near me" and "skip bin hire brisbane prices", all pointing to the homepage or the pricing page. 14 of the 25 tracked terms sit on page one, up from 8 in May. The next tier, the 6 terms sitting at positions 11 to 20, is the clearest near-term opportunity: each is one push away from page one.

04 · Search Traffic & Local Visibility

What the rankings are doing

Rankings matter because of what they bring in, and the most recent numbers are the best of the campaign. Two channels show the impact: organic website traffic from Google Analytics, and Google Business Profile, Brisbane Skips' local search presence.

Organic search (GA4)	1–18 May	1–16 Jul	1–18 Aug	1–24 Aug
New users	161	128	115	160
Sessions	203	172	149	207
Views	479	350	377	506
Engagement rate	69.46%	69.77%	69.8%	71.5%
Share of all new users	80.5%	79.0%	78.8%	79.2%

◆

The latest report is the strongest yet

Every headline traffic number has moved up in the most recent export. Sessions have hit a new campaign high of 207, ahead of even the May opening period. Organic page views have hit a new high of 506, also a new record. Engagement rate has hit a new high of 71.5%, the best of any window so far. And new users have rebounded to 160, within a single visitor of the May peak, after easing through the winter months. Organic search has been the dominant channel throughout, consistently delivering close to 80% of all new users in every single reporting window. This is a site pulling in more visitors, more engaged, than at any point in the campaign.

The pricing page is doing exactly what it should

"How Much Is It To Hire a Skip Bin Brisbane?", the pricing page, pulled 107 views and 86 active users in this period, the second-most-visited page on the whole site, behind only the homepage. That matters because of what it signals: nobody lands on a pricing page by accident. Someone searching for a skip bin price has already decided they want one and is comparing costs before they call or book. It is also exactly the page that 5 of Brisbane Skips' #1 rankings point traffic towards, "skip bin prices brisbane", "how much does a skip bin cost brisbane" and "skip bin hire brisbane prices" among them. The rankings are not just winning visibility, they are winning the right kind of visibility.

Google Business Profile, since optimisation

Google Business Profile reporting started in the July window, and every time we have checked back the numbers have accelerated further. In the most recent 24-day window, growth has been the strongest movement anywhere in this case study.

562+87.3%

Profile views this period

27+42.1%

Website clicks from the profile

7+250%

Calls generated from the profile

34+61.9%

Total profile interactions

★

Local visibility is the standout of this update

Since the Google Business Profile was optimised, every single metric has moved in the right direction, and moved hard. Views are up 87%, website clicks from the profile are up 42%, total interactions are up 62%, and phone calls generated directly from the listing are up 250%. For a local trades business, a ringing phone is the clearest return on investment there is, and that number has gone from a trickle to a genuine lead source in a matter of weeks.

05 · Full Keyword Movement

Every tracked term, four snapshots

The complete list of all 25 tracked terms, comparing position at kickoff (1 May), mid-campaign (16 Jul) and today (24 Aug).

Ranking today: page one positions 1 to 10 · 14 terms

Search term	18 May	16 Jul	24 Aug	Change
skip hire near me	1	1	1	steady
skip bin prices brisbane	2	17	1	+1
how much does a skip bin cost brisbane	18	3	1	+17
skip bin hire near me Dipped to #18 in mid-August, fully recovered	1	2	1	steady
skip bin hire brisbane prices	15	1	1	+14
skip bin cost brisbane	3	2	2	+1
skip hire brisbane	13	15	2	+11
skip bin near me	22	26	2	+20
next day skip bin hire brisbane	12	23	3	+9
skip bin delivery brisbane	3	5	3	steady
affordable skip bins brisbane	13	12	4	+9
skip bin hire quote brisbane	6	4	4	+2
same day skip bin hire brisbane	3	23	8	−5
brisbane skip bins	2	2	8	−6

Page two, page three & not yet ranking ▾

Search term	18 May	16 Jul	24 Aug	Change
skip bin hire brisbane	18	25	12	+6
book skip bin online brisbane	18	19	12	+6
skip bin brisbane	16	22	18	−2
skip bins brisbane	18	23	19	−1
cheap skip bins brisbane	19	22	20	−1
cheap skip bin hire brisbane	20	24	20	steady
skip bins with doors brisbane	21	28	34	−13
walk in skip bin brisbane	16	20	41	−25
rubbish removal brisbane	101	101	101+	steady
junk removal brisbane	101	101	101+	steady
waste removal brisbane	101	101	101+	steady

Fresh Digital · Australia's digital partner · SEO, AI Overviews & Google Ads
mitch.g@freshdigital.com.au · 1300 720 265 · freshdigital.com.au
Prepared for Brisbane Skips · positions from Google AU rank exports, 1 May, 16 Jul and 24 Aug 2026