Five ranking and traffic exports across the campaign, from kickoff on 1 May through to the latest data on 31 August 2026, tracking the same 25 core skip-hire search terms for brisbaneskips.com on Google Australia. This update is the strongest yet for traffic and local visibility: the best month of organic traffic in the campaign, and a Google Business Profile that keeps compounding since it was optimised.
The first ranking export, taken on 1 May 2026, is the baseline every result in this case study is measured against. At that point Brisbane Skips already held two #1 rankings, proof the site could compete, but the bulk of the 25 tracked commercial terms sat on page two or further back.
Two terms, "skip hire near me" and "skip bin hire near me", already sat at #1, proof the site could win the placements that matter. But the terms that cover the whole of Brisbane, "skip hire brisbane" at #13, "skip bin hire brisbane" at #18, "skip bin near me" at #22, were still well off the pace, and the account had no visibility at all for generic waste-removal search terms like "rubbish removal brisbane". That gap was the opportunity.
Ranking exports on 1 May, 16 July and 31 August 2026 show the shape of the work: a solid opening, a consolidation period through the middle of the year while page and content work matured, and a breakout that has held through to the latest full-month report.
| Metric | 18 May 2026 | 16 Jul 2026 | 31 Aug 2026 |
|---|---|---|---|
| Terms ranking #1 | 2 | 2 | 2 |
| Terms in the top 3 | 7 | 6 | 9 |
| Terms on page one (top 10) | 8 | 8 | 13 |
| Terms on page two (11–20) | 12 | 5 | 6 |
| Terms not ranking (101+) | 3 | 3 | 3 |
13 of the 25 tracked terms sit on page one, up from 8 in May, and 9 sit in the top 3, up from 7. Worth flagging honestly: the number of outright #1s eased back to 2 this period, as several terms that briefly held #1 (skip bin prices brisbane, how much does a skip bin cost brisbane, skip bin hire near me) settled one place lower at #2. In practice that is a rounding error in visibility, five of the tracked terms are now sitting at position 2 alone, a wall of results one click from the top spot, and it does not change the traffic story below, which is the best of the campaign.
The six terms that moved the furthest across the campaign. Each is measured in positions gained from the first export to the most recent one.
Last update we flagged "walk in skip bin brisbane" as the campaign's steepest decline, all the way out to #45. One week later it is back at #15, its best position of the entire campaign and ahead of where it started in May. It is a good reminder that individual long-tail terms can swing hard between snapshots; the trend across the whole set of 25 is what matters, and that trend keeps pointing up.
Not every term moves forward every month, and that is worth being upfront about. These are the four terms we are watching most closely heading into next month.
As of the 31 August 2026 report, the very latest data we have, this is the full spread of the 25 tracked terms.
"skip hire near me" and "skip bin hire brisbane prices" hold outright #1, and a further five terms sit at #2, "skip bin cost brisbane", "skip bin prices brisbane", "skip bin near me", "skip bin hire near me" and "how much does a skip bin cost brisbane", all one place off the top. 13 of the 25 tracked terms sit on page one, up from 8 in May, and the homepage and pricing page between them are carrying almost every one of those rankings.
This is the update to lead with traffic and local visibility. Every headline number across both organic search and the Google Business Profile has climbed again this period, and several have climbed hard.
| Organic search (GA4) | 1–18 May | 1–16 Jul | 1–24 Aug | 1–31 Aug |
|---|---|---|---|---|
| New users | 161 | 128 | 160 | 217 |
| Sessions | 203 | 172 | 207 | 269 |
| Views | 479 | 350 | 506 | 641 |
| Engagement rate | 69.46% | 69.77% | 71.5% | 74.72% |
| Share of all new users | 80.5% | 79.0% | 79.2% | 79.5% |
The 1–31 August window is the best the campaign has produced on every single measure. New users hit 217, the highest of any reporting window, well past the previous best of 161 in May. Sessions reached 269 and organic page views reached 641, both new campaign highs by a wide margin. Engagement rate hit 74.72%, a new high for the third reporting period running (69.8% to 71.5% to 74.72%), meaning visitors are not just arriving in bigger numbers, they are more engaged once they land. Organic search has been the dominant channel throughout, consistently delivering close to 80% of all new users in every single window since kickoff.
"How Much Is It To Hire a Skip Bin Brisbane?", the pricing page, pulled 148 views and 116 active users this period, up again from 107 the period before, and still the second-most-visited page on the whole site, behind only the homepage. Someone searching for a skip bin price has already decided they want one and is comparing costs before they call or book, and it is exactly the page that most of Brisbane Skips' top rankings point traffic towards.
Google Business Profile reporting started in July, and every single time we have checked back the numbers have accelerated further. This is the strongest movement anywhere in this case study, and it keeps getting stronger.
Since the Google Business Profile was optimised, every single metric has kept climbing, and the rate of growth is accelerating rather than levelling off. Profile views are up 87%, on top of an already-strong prior period. Website clicks from the listing are up 48%. Total interactions are up 70%. And phone calls generated directly from the profile are up 300%, from 2 calls in the equivalent period to 8 now, the highest call volume of the campaign. For a local trades business, that is a real, ringing-phone return on the optimisation work, not just a visibility metric.
The complete list of all 25 tracked terms, comparing position at kickoff (1 May), mid-campaign (16 Jul) and today (31 Aug).
| Search term | 18 May | 16 Jul | 31 Aug | Change |
|---|---|---|---|---|
| skip hire near me | 1 | 1 | 1 | steady |
| skip bin hire brisbane prices | 15 | 1 | 1 | +14 |
| skip bin cost brisbane | 3 | 2 | 2 | +1 |
| skip bin prices brisbane | 2 | 17 | 2 | steady |
| skip bin near me | 22 | 26 | 2 | +20 |
| skip bin hire near me Dipped to #18 in mid-August, back near the top since | 1 | 2 | 2 | −1 |
| how much does a skip bin cost brisbane | 18 | 3 | 2 | +16 |
| next day skip bin hire brisbane | 12 | 23 | 3 | +9 |
| skip bin delivery brisbane | 3 | 5 | 3 | steady |
| affordable skip bins brisbane | 13 | 12 | 4 | +9 |
| skip bin hire quote brisbane | 6 | 4 | 4 | +2 |
| brisbane skip bins | 2 | 2 | 4 | −2 |
| same day skip bin hire brisbane | 3 | 23 | 7 | −4 |
| Search term | 18 May | 16 Jul | 31 Aug | Change |
|---|---|---|---|---|
| cheap skip bins brisbane | 19 | 22 | 11 | +8 |
| book skip bin online brisbane | 18 | 19 | 11 | +7 |
| walk in skip bin brisbane Dropped to #45 in late August, recovered to #15 within a week | 16 | 20 | 15 | +1 |
| skip hire brisbane | 13 | 15 | 18 | −5 |
| cheap skip bin hire brisbane | 20 | 24 | 20 | steady |
| skip bins brisbane | 18 | 23 | 20 | −2 |
| skip bin brisbane | 16 | 22 | 21 | −5 |
| skip bin hire brisbane | 18 | 25 | 23 | −5 |
| skip bins with doors brisbane | 21 | 28 | 37 | −16 |
| rubbish removal brisbane | 101 | 101 | 101+ | steady |
| junk removal brisbane | 101 | 101 | 101+ | steady |
| waste removal brisbane | 101 | 101 | 101+ | steady |